Accessibility
Partner with us
Research & insights
Our impact
Resources
About us
|
Featured searches
Outlook Forum
Global brand
Road trips
Forecast
Sentiment
Marketing plans
Girl enjoying the waves along the California coast during sunset. iStock ID 1983740298
San Diego bay skyline
The Visit California Outlook Forum in Los Angeles, California on March 4, 2025.
The Visit California Luxury Forum at Vea in Newport Beach, California on September 17, 2024.

Global Program Review

An expanded annual report shows Visit California and the tourism industry partnering for success
Learn more

Outlook Forum and Winter Board Meeting 2026

Outlook Forum unites California’s tourism industry for three days of networking, education and inspiration
Register now

Lodging Performance

Review monthly and year-to-date hotel performance data on occupancy, ADR and RevPAR
Learn more

Public relations partner resources

Participate in Visit California's earned media program
Learn more
1
2
3
4
 

Driving demand for California travel

Marketing effectiveness (FY23-24)
$31.5 billion incremental spend
Visitor spending to tourism businesses across the state
Learn more
The Ultimate Playground (FY23-24)
92.7 million households reached
Bringing travelers to your business
Learn more
VisitCalifornia.com (FY23-24)
3 million handoffs to partner websites
Sending leads your way
Learn more
Get involved
Leverage content, research and networking initiatives that put California’s tourism industry first.
Share your story
Access data & insights
Boost your tourism program
More opportunities
California loading graphic
 
Led by California’s tourism industry
Our board
 

Newsroom

Stay up to date on the latest industry headlines
Browse all articles
Terra Madre Americas showcased California’s culinary leadership
San Francisco Media Event brings together journalists and destinations
Strategic India mission positions California for long-term tourism growth
San Diego County showcases travel story at Sacramento Destination Mixer
Capitol hearings put politics, mega-events and tourism in focus
Beyond Yoga joins Visit California for Northern California escape
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
Create an account

Personalize your experience and access more research and opportunities.

Taking a photo of the view in Catalina Island, California on January 18, 2022.
Join our e-newsletters

Receive industry insights and critical program updates in your inbox.