Accessibility

Consumer print publications

Order free copies and advertise in Visit California visitor's guides

Ongoing

Overview

Visit California’s multichannel content platform has established itself as a global hub for Golden State tourism inspiration, itineraries and travel tips. The visitor's guides are a trusted resource for visitors, provide high visibility for your brand and contain celebrity and editorial content created by leading magazine publisher Dotdash Meredith.

Ways to engage


Opportunity information

  • Price

    Variable

  • Dates

    Ongoing

  • Contact

    Molly Fitch

    Dotdash Meredith


Key benefits

  • High circulation and reach
    Distribute your message to travelers at key inspiration touchpoints.
  • Credibility and engagement
    Trusted guides edited by Dotdash Meredith and enhanced by celebrity features.
  • Comprehensive coverage
    Reach a diverse audience planning trips across California, from local day trippers to international visitors.
2.5M

Print distribution
600K

Downloads

The 2025 California Visitor's Guide

Publication cover mockups for Visit California's 2024 printed guides including the California Visitors Guide, Road Trips Guide and the offical state map.

The 2025 California Visitor’s Guide  the tradition of showcasing the very best of California, offering readers a treasure trove of inspiration, tips, and insider knowledge to plan their dream trip to the Golden St ate. With its playful spirit and rich content, this year’s guide promises to delight travelers of all interests, ages, and abilities.

The guides are distributed through several channels to qualified consumers:

  • With Dotdash Meredith lifestyle magazines - Guides are bundled with popular titles like Food & Wine, Real Simple and Travel+Leisure.

  • California Welcome Centers - Guides are available at all  California Welcome Centers.

  • Free orders - Guides can be viewed online and ordered for free at VisitCalifornia.com.

  • Cover Star: John Stamos
    Beloved actor and California native, John Stamos, graces the cover. In an exclusive interview, he shares his personal connections to the state, his favorite hidden gems and what makes California the Ultimate Playground.
  • “A to Z Restaurant Guide”
    A comprehensive dive into California’s vibrant and diverse culinary scene, featuring must-visit eateries that showcase the state’s unique flavors.
  • “The California Winery Finder”
    A visual and interactive tool for wine lovers to discover their perfect wine-tasting destination, from Napa Valley to Temecula.
  • “Theme Park Superfan Secrets”
    Insider tips on California’s iconic theme parks, revealing hidden gems, secret history and delightful surprises for every visitor.
  • “Everything You’ve Always Wanted to Know About Skiing in California but Were Afraid to Ask”
    A beginner-friendly guide to skiing in California, offering practical advice and insights gathered from the state’s snow committee experts.
  • “Key Ingredient” Regional Pages
    New one-pagers showcase signature foods and culinary highlights across California, celebrating its rich agriculture. The guide includes maps, listings, and details on all 12 travel regions and adventures statewide.

In addition to the Visitor’s Guide, travelers will also have access to these valuable resources: 

Additional guides

  • California Road Trips Guide
    This guide offers itineraries for scenic highways and hidden gems, with tips for unforgettable trips—whether starting at a major airport or enjoying a leisurely drive through wine country. A new edition is published each summer.
  • California Official State Map
    This foldout map provides mileage information, car rental options and editorial insights on California’s best road trips. It also highlights California Welcome Center locations, making trip planning easier than ever.

Interested in this opportunity?

Connect directly with program staff.

Molly Fitch
Dotdash Meredith
500 characters max