Mexico Reverse Mission

Visit California will be hosting its first “reverse mission” for the Mexico market, which brings Mexican delegates to California. Top trade clients will engage in one-on-one business appointments with registered California partners, followed by a multiday FAM touching down in many destinations in the state. This provides an excellent opportunity to meet with a variety of trade professionals and give them firsthand experiences in the Golden State.

Missions are vital to Visit California’s work, connecting top-tier trade executives and representatives with industry partners. During these events, attendees analyze market data collaboratively, learn about available California products and maintain and nurture crucial relationships